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Strategy without measurement – a recipe for failure

Why does so much strategy fail?

There are lots of reasons around commitment, leadership and resourcing, but one sure fire way of failing is not using performance measurement.So:

  • Strategy needs clarify of direction and performance measurement gives you this.The measures you choose let the organisation know where you are going.
  • Strategy needs to define what success looks like and again measurement does just this. A good set of measures will show everyone the progress being made towards the organisation’s strategic goals.
  • Nobody reads the strategy, so the measures become de facto what the organisation is trying to achieve. Remember this if you want your strategy to be implemented.
  • Performance measures hang around when the strategy document has been put back on the bookcase and they influence behaviour.

Therefore, if you have a strategy but no measures are you simply planning to fail?

And if you have a performance measurement system, just go and check it is really aligned with your latest strategy or you may end up somewhere you don’t want to be.

Mike Bourne

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